The Punchy Demo

We’ve had some excellent demos in recent memory… and some clunkers. When we get a demo right, there are a few things that contribute to it, not least of which is following the guidance from the Great Demo school of thought.

For a punchy demo, here are some criteria:

  • Find a single outcome that represents the sum of the progress made
  • Briefly summarise the goal and the context – so people are waiting for the right outcome
  • Make the outcome happen as fast as possible – ideally with something that moves/changes on screen as you do it
  • Explain what they’ve just seen and how it’s met their goal
  • Show a variation if relevant
  • Add any background context
  • Summarise

Try to stay focused on the single message as any side details will not add to the understanding, but take away from it.

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